With the prevalence of fad diets, food shaming and resulting guilt, leading health experts advise against villainizing specific food groups and moving to flexibility and moderation
One-of-a-kind, multisensory activation from Plenity® highlights this shifting conversation, rejecting the idea that weight loss is synonymous with deprivation
BOSTON, December 16, 2021–(BUSINESS WIRE)–Gelesis, the maker of Plenity®, an FDA-cleared weight management approach, has created an edible billboard in New York City’s Astor Place to challenge the idea that people can’t eat the foods they love while losing weight.
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Plenity creates edible dessert billboard to challenge overly restrictive dieting assumptions. (Photo: Business Wire)
The billboard features the message “Who said you can’t eat what you love while losing weight?” and is made with thousands of seasonal holiday cakes. Plenity will invite people to enjoy free dessert, reinforcing the notion that the holiday treats you love can fit into a balanced diet, no matter your health goals. Like Plenity’s core technology, the cakes are inspired by vegetables. They are made using natural ingredients like beetroot, carrot, and lemon. The public is invited to experience the Astor Place outdoor pop-up billboard on Friday, December 17 and Saturday, December 18 from 10 a.m. to 5 p.m.
Banding together to shift the weight conversation, the activation will also feature notable influencers like actress and body positivity advocate Hayley Hasselhoff, celebrity chef Kelvin Fernandez, and nutritionist and media personality Joy Bauer, MS, RDN, CDN, who was recently appointed Chief Nutrition Officer of Plenity.
“Often, when people are trying to lose weight, they think desserts and favorite food indulgences are off-limits. This is simply not true, and it’s time we look at food and the greater culture around weight management differently,” says Bauer. “We created this exhibit in the midst of the spirited holiday season to change the conversation and empower folks with a positive (and delicious!) message: It’s time to boot deprivation to the curb and embrace a balanced, sustainable approach.”
The billboard, created by London-based multi-sensory experience artists Bompas + Parr, hopes to inspire and change how people can be healthy and achieve weight management without deprivation. Each cake is individually wrapped in recyclable packaging, and any remaining treats will be donated to the Bowery Mission.
Plenity is transforming weight management with a clinically proven approach inspired by vegetables. Plenity is designed to help people feel satisfied with smaller portions so they can eat less and lose weight, while enjoying foods they love as part of a reduced calorie diet. It is FDA-cleared to aid in weight management in adults with excess weight or obesity, as defined by a Body Mass Index (BMI) of 25 to 40 kg/m², when used in conjunction with diet and exercise. It is taken orally as three capsules with 16 ounces of water twice a day, 20 minutes before lunch and dinner. If a dose is missed, it can be taken with the meal or immediately after. Plenity is not a drug; it is non-systemic and not habit …….